As a firefighter, Joe Noonchester was impacted when a firefighter in another state was unable to be quickly and easily rescued and died in a structure fire. Personally affected by what happened, Joe took it upon himself to develop a tool that would allow firefighters to rescue each other easily, resulting in fewer firefighter deaths. Joe explains, “I knew I had a good idea, but about two years ago, I was exhausted with this process. From the first meeting with the NWIRC, I got the feeling I was on the right track with my passion. The NWIRC and their BuildIt program have given me new hope for the future and a clear idea of where I want to go.” With the help of the NWIRC’s BuildIt program, he has been able to revive his passion and develop his idea into a viable business.